Fujifilm Instax Square SQ1 Review

September 28, 2020 | Mark Goldstein |


The Instax Square SQ1 is the most stylish and straight-forward square-format instant camera on the market.

Whilst it lacks some of the advanced features of the previous SQ6 model, the new SQ1 delivers a truly point-and-shoot experience that practically anyone can use, regardless of their photographic experience.

We also really like the revamped styling for 2020, with a refreshingly modern design that blends both style and substance.

The new handgrip on the front makes it much easier to get a firm grasp on the SQ1, the rotatable lens barrel to switch from Off-On-Selfie is a clever bit of product design, and the new position of the auto exposure (AE) light and Flash Light sensors on the lens itself makes it nigh on impossible to accidentally block them.

There are a few things that are less well thought-out. The shutter button is quite sensitive, and its new position integrated into the hand-grip meant that we took a few, costly photos completely by mistake.

The SQ1 has also sacrificed the useful shooting modes and self-timer that the SQ6 model offered, whilst the inability to over-ride the built-in flash, which is set to On for every single shot, will undoubtedly annoy power users.

We also wish that Fujifilm had found a way to switch from difficult-to-find CR2 batteries to much more ubiquitous AAs, and also added a tripod socket.

Overall, though, if you want a square-format Instant film camera that delivers good-looking prints most of the time with the minimum of fuss, then the new Fujifilm Instax Square SQ1 certainly fits the bill.

4 stars

Ratings (out of 5)
Design 4.5
Features 4
Ease-of-use 4.5
Image quality 4
Value for money 3.5