Fujifilm X-A10 Review

May 25, 2017 | Amy Davies |

Image Quality

All of the sample images in this review were taken using the 24 megapixel Fine JPEG setting, which gives an average image size of around 8Mb.

As we’ve come to expect, images straight from the Fujifilm X-A10 are warm and nicely saturated, displaying a pleasing colour that is characteristic of Fuji cameras. The colours in raw format images are noticeably more muted, giving you the opportunity to edit them as you see fit.

There’s also a pleasing amount of detail visible, throughout the sensitivity range. If you examine images taken at ISO 3200 at 100%, it’s clear to see some image smoothing taking place. That effect is amplified when shooting at ISO 6400, but at these high speeds, the overall impression of detail when looking at normal printing and web sizes is very good.

Noise is also well controlled throughout the sensitivity range. In raw images taken at high sensitivity settings, you can see more noise, but there’s also more detail - this gives you good scope to apply your own noise reduction in post processing depending on the kind of balance you want to achieve.

There are high ISO settings of ISO 12800 and ISO 25600 in JPEG only, but it’s best to avoid these unless you’re desperate to get the shot and it’s very dark. In these images, detail is less pronounced, while noise is more problematic.

Most of the time all-purpose metering (known as Multi Photometry on Fujifilm cameras) does a good job of creating balanced exposures. On occasion however, when faced with high contrast situations, you might find that areas of the image are blown out - switching to spot metering can help with that.

Automatic white balance copes well with a variety of lighting conditions, producing images which are ever so slightly on the warm side under artificial lights. Although the effect may not be 100% faithful, it’s also arguably more pleasing than an overly cold image. Again, switching your white balance mode can help to produce a more accurate image if that’s what you would prefer.

The XC 16-50mm f/3.5-5.6 kit lens is a good one to get you started with, and you can achieve some very nice results. If you’re interested in shallow depth of field effects, you may want to consider investing in a prime lens which offers a wider aperture, but the kit lens is a good walk around option.

Using the different film simulation modes is a good idea if you want to experiment with colour. The standard setting (Provia) is a good option for most subjects, while the Velvia setting works well when you want to boost saturation. The Classic Chrome option gives a lovely filmic feel, while the Black and White option is also going to be favoured by many. The good thing about these is that you can shoot in raw format, giving you the option to go back to a normal colour image should you need it.


There are 8 ISO settings available on the Fujifilm X-A10 for JPEGs and RAW files. Here are some 100% crops which show the noise levels for each ISO setting for both JPEG and RAW files.


ISO 100 (100% Crop)


ISO 200 (100% Crop)

ISO 200 (100% Crop)

iso200.jpg iso200raw.jpg

ISO 400 (100% Crop)

ISO 400 (100% Crop)

iso400.jpg iso400raw.jpg

ISO 800 (100% Crop)

ISO 800 (100% Crop)

iso800.jpg iso800raw.jpg

ISO 1600 (100% Crop)

ISO 1600 (100% Crop)

iso1600.jpg iso1600raw.jpg

ISO 3200 (100% Crop)

ISO 3200 (100% Crop)

iso3200.jpg iso3200raw.jpg

ISO 6400 (100% Crop)

ISO 6400 (100% Crop)

iso6400.jpg iso6400raw.jpg

ISO 12800 (100% Crop)


ISO 25600 (100% Crop)



The flash settings on the Fujifilm X-A10 are Auto, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash and Red-eye Reduction & Slow Synchro. These shots of a white coloured wall were taken at a distance of 1.5m.

Flash Off - Wide Angle

Flash Off - Wide Angle

ISO 64 ISO 64

Flash On - Telephoto

Flash On - Telephoto

ISO 64 ISO 64

And here are some portrait shots.

Flash On


Flash Redeye Reduction



The Fujifilm X-A10's maximum shutter speed is 30 seconds in the Manual mode, and there's a Bulb mode which allows exposures up to 60 minutes long, which is excellent news if you're seriously interested in night photography. The shot below was taken using a shutter speed of 30 seconds at ISO 200.



Film Simulation

The Fujifilm X-A10 offers 6 different film simulation modes to help replicate the look of your favourite film stock from the past.

Provia / Standard

Velvia / Vivid

FilmSimulation1-StandardProvia.JPG FilmSimulation2-Velvia.jpg

Astia / Soft

Classic Chrome

FilmSimulation3-Astia.jpg FilmSimulation4-ClassicChrome.jpg



FilmSimulation5-BlackWhite.jpg FilmSimulation6-Sepia.jpg

Advanced Filters

The Fujifilm X-A10 offers 10 different filter effects which can be previewed on the LCD screen.

Toy Camera


AdvancedMode1-ToyCamera.jpg AdvancedMode2-Miniature.jpg

Pop Color


AdvancedMode3-PopColor.jpg AdvancedMode4-HighKey.jpg


Dynamic Tone

AdvancedMode5-LowKey.jpg AdvancedMode6-Dynamic.jpg



AdvancedMode7-FishEye.jpg AdvancedMode8-Soft.jpg

Cross Screen

Partial Color (Green)

AdvancedMode9-CrossScreem.jpg AdvancedMode10-SelectiveColorGreen.jpg