Want to see exactly what the innovative new Zeiss ZX1 35mm full-frame mirrorless camera looks like in the flesh?

Check out our hands-on gallery of photos of the Zeiss ZX1 camera.

Want to see exactly what the new Zeiss Batis 40mm f/2 CF lens looks like in the flesh?

Check out our hands-on gallery of photos of the Zeiss Batis 40mm f/2 CF lens.

I've just arrived at the last press event at Photokina 2018. What have Carl Zeiss got up their sleeves? New lenses? A new camera?! Let's find out...

More than 300 people are attending "a very special occasion" - press, photographers, dealers and distributors.

Zeiss are truly committed to photography, and to their distributors. So first announcement of the evening - the Zeiss Distributor Award of the Year 2018! And the winner is...LStream from Russia!

Some really exciting new about Batis is coming...

There are four current Batis lenses in the range, two wide-angle and two telephoto, but there's something missing in the middle.

So Zeiss have officially announced the much-rumoured Batis 40mm f/2 CF lens for Sony Alpha cameras, which uses a Distagon optical design. The lens has a shortest shooting distance of 24cm, focus limiter switch, 67mm filter diameter, and 1:3.3 magnification.

The big announcement of the night, though, is the...wait for it...

Zeiss are launching an exiting new device that combines the image quality of a Zeiss lens with a smartphone. Shoot. Edit. Share. All on the same device.

Introducing the Zeiss ZX1. A 35mm, 37.4 megapixel full-frame mirrorless camera with a superb quality, newly developed 35mm f/2 lens that has no distortion even what shooting in RAW. The sensor is made by Zeiss in Germany. There's an EVF, a massive 4.3 inch touchscreen display, intuitive user interace, 512Gb SSD internal memory, and a slight bend to the aluminium body on the right-hand side for better ergonomics.

Zeiss are the first manufacturer to integrate Lightroom Mobile CC directly into a camera for ease of editing. That's right - onboard RAW editing via Adobe!

Sharing is the third element that Zeiss are addressing. You can instantly share on services like Flickr and Dropbox and update firmware over the air, so the camera is always up to date.

The Zeiss ZX1 will be available in early 2019. Price to be announced.

And that's a wrap. Time for the hands-on experience...

The Zeiss Batis 2/40 CF (Close Focus) is a new lens for mirrorless full-frame cameras from Sony that bridges the gap in the ZEISS Batis family lineup. This standard lens in the ZEISS Batis family features a quick autofocus and an extremely short minimum focus distance.

Delivery of the Zeiss Batis 2/40 CF will start in November 2018 priced at £1129.99 / $1299.99 / €1,299.

Want to see exactly what the new Fujifilm Instax Square SQ20 hybrid instax/digital camera looks like in the flesh?

Check out our hands-on gallery of photos of the Fujifilm Instax Square SQ20. Oh, and not forgetting the Taylor Swift tie-in too...

Want to see exactly what the new Irix 150mm f/2.8 Macro lens looks like in the flesh?

Check out our hands-on gallery of photos of the Irix 150mm f/2.8 Macro lens.

Want to see exactly what the new Zenit M full-frame rangefinder camera look like in the flesh?

Check out our hands-on gallery of photos of the Zenit M full-frame rangefinder camera.

Want to see exactly what the new Samyang 10mm f/3.5 lens for full-frame DSLR cameras looks like in the flesh?

Check out our hands-on gallery of photos of the Samyang 10mm f/3.5 lens for full-frame DSLR cameras, which is the World's widest-angle lens for full-frame cameras.

Apparently this lens will be released "in 2019" (nothing more specific than that) for Canon and Nikon DSLRs.

Want to see exactly what the new Kodak AZ1000 superzoom camera look like in the flesh?

Check out our hands-on gallery of photos of the Kodak AZ1000 superzoom camera, which was sadly a non-working model.

It boasts the world's second longest zoom lens of 102x, almost but not quite pipping the Nikon P1000 to that title, so it doesn't offer quite the same telephoto reach as the Nikon, being wider-angle instead (19.5-1989mm effective focal length).

Want to see exactly what the new Tokina Opera 16-28mm f/2.8, 50mm f/1.4 and Firin 100mm f/2.8 AF Macro FE full-frame lenses look like in the flesh?

Check out our hands-on gallery of photos of the Tokina Opera 16-28mm f/2.8 and 50mm f/1.4 full-frame lenses for Canon and Nikon DSLR cameras, while the Firin 100m macro lens is for Sony E-mount.

The Tokina Opera 16-28mm f/2.8 and Firin 100mm f/2.8 AF Macro FE are so new that Tokina haven't actually announced them yet. We were told that both lenses would be available next year, and we weren't allowed to handle either lens at all.

Russian brand Zenit and Leica Camera have jointly designed a new digital rangefinder camera called the Zenit M, which technically based on the Leica M Type 240 platform, but was modified both in terms of hardware and software. The camera is equipped with the Zenitar 35 mm f/1.0 lens, completely designed and manufactured in Russia, which has a unique bokeh and soft focus effect.

The Zenit M will be available from December 2018 in Europe and from January 2019 in Russia at both Zenit's online store and selected photo shops for around US$5,900-$7,000.

The Kodak AZ1000 is a new superzoom camera with a 102x optical zoom lens, 20.68 megapixel image sensor and 7fps full resolution burst shooting.

Canon may have announced all of their new products before the Photokina show, but there were still some exciting things on their stand that we hadn't seen before.

Nikon may have announced all of their new products before the Photokina 2018 show, but there's still lots of interesting things to see on their stand.

Prototypes of the new Z series 14-30mm f/4 and 58mm f/0.95 lenses are on display, along with an exploded view and barebones chassis of the Nikon Z 7 camera, not to mention the new D3500 DSLR (remember those?!).

Check out our gallery of photos of the Nikon Photokina 2018 stand.

Want to see exactly what the new Tamron SP 15-30mm F/2.8 Di VC USD G2 and 17-35mm F/2.8-4 Di OSD lenses look like in the flesh?

Tamron are showcasing two brand new full-frame lenses at Photokina 2018 - the flagship Tamron 15-30mm F/2.8 lens and the much smaller, lighter and cheaper Tamron 17-35mm F/2.8-4 lens.

Phottix is announcing two new products for non-TTL shooters: The Odin Lite Flash Trigger and the Phottix Juno Li60 Transceiver Flash.

Want to see exactly what the new Hasselblad XCD 80mm f/1.9, 65mm f/2.8 and 135mm f/2.8 lenses look like in the flesh?

Check out our extensive hands-on gallery of photos of the Hasselblad XCD 80mm f/1.9, 65mm f/2.8 and 135mm f/2.8 lenses for the X1D mirrorless medium format camera.

Want to see exactly what the new Fujifilm GFX 50R mirrorless medium format camera looks like in the flesh?

Check out our extensive hands-on gallery of photos of the Fujifilm GFX 50R mirrorless medium format camera and the three new GF lenses (45-100mm f/4, 100-200mm f/5.6, 50mm f/3.5).

Want to see exactly what the new Fujifilm GFX 100 mirrorless medium format camera looks like in the flesh?

Check out our hands-on gallery of photos of the Fujifilm GFX 100 mirrorless medium format camera, which unfortunately is being displayed at Photokina in a perspex box...