The Tamron 17-35mm F/2.8-4 Di OSD lens is now available for Canon DSLR cameras, as well as Nikon. It will launch on October 2nd 2018.

In addition to Nikon and (possibly) Canon, Panasonic are the latest rumoured entrants to the red-hot full-frame mirrorless camera market.

43rumors have exclusively spilled the beans that the first ever Panasonic full-frame mirrorless camera will be unveiled at the Photokina show in Germany on September 25th in prototype form, with a final product to be released in the first half of 2019. Could we see a full-frame version of the popular Lumix GH5 camera?! (pictured above)

They've even gone so far to quote no fewer than 3 excited sources as saying - “as exciting as the Nikon Z7 announcement“, “more exciting“ and “video performance is superb“ - although they've declined to say who or even what their credentials are.

Panasonic are currently running a teaser countdown campaign for their Photokina press conference, and they do have a history of unveiling important products at the show, while 43rumors have rather boldly claimed that their story is "almost certainly correct!", so it must be true.

It would require a rather seismic shift from a company that has invested 10 years worth of time and money into the Four Thirds format, though, with the need to create a whole new system of full-frame bodies and lenses from scratch at just the moment when giants Nikon and (maybe) Canon are joining the ever-so-successful Sony at the high-end of the market. That would be a brave, but perhaps necessary, move indeed...

What do you think? Is this just fact or fiction? Should Panasonic join the full-frame mirrorless party? Leave a comment below...

The new high-speed ultrawide-angle zoom lens, the SP 15-30mm F/2.8 Di VC USD G2 (Model A041) continues Tamron’s well-established reputation for ultra-high-quality wide-angle zoom lenses but with many new features in this G2 (Generation 2) model.

The Tamron SP 15-30mm F/2.8 Di VC USD G2 will be available in Nikon mount on 21st September 2018 and in Canon mount on 12th October 2018 at a suggested retail price of $1299.

The Sony Xperia XZ3 smartphone features a 19MP Motion Eye main camera and 13MP front camera providing 4K HDR Movie recording, Full HD 960FPS Super slow motion and advanced 3D Creator now with facial expressions. The new Smart launch with AI instantly prepares your camera when you hold your phone up in landscape mode, ensuring you never miss a moment.

The Sony Xperia XZ3 will be available in selected markets globally from end of September 2018 and will be among the first devices to ship with the latest Android 9 Pie.

Photolemur 3 includes several updates across the software, from technology to user interface, including automatic face enhancement with skin retouch and teeth whitening. Photolemur 3 is the world’s first fully automated enhancer for MacOS and Windows that adjusts photos quickly and automatically with the help of its AI technology.

Until September 13, 2018, Photolemur 3 is available at a special pre-order price for $49 for a family licence (5 activations) with a collection of bonuses. The product will be released on September 14, 2018.

The Honor Magic 2 is the brand’s new flagship device and packs REAL Full View Display, AI Magic Slide, Kirin 980 and more amazing features into one smartphone.

The Nikon D3500 is a new entry-level DSLR camera that's smaller, lighter and cheaper than its predecessor, the D3400. It also offers increased battery performance of 1,550 shots from a single charge.

In the US a Nikon D3500 single-lens kit with the AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR will be available for $499.95, or in a two-lens kit including the AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED for $849.95. In the UK/Europe the D3500 and AF-P DX 18–55 VR lens will cost £499/ €579, and the D3500 and the AF-P 18–55 non VR lens £479/ €549.

Think Tank Photo’s upgraded Retrospective shoulder bags feature increased photography gear security and lighter weight. The Retrospective V2.0 retain their classic look but include many innovative new features. Keeping the soft, form-fitting design, they are lighter than the original. For greater security, they added a zippered opening under the main flap that tucks away when not in use. Each bag has a dedicated interior tablet or laptop pocket, luggage handle pass-through, and a compressible water bottle pocket.

PicTapGo from Totally Rad! is now available for Android devices. PicTapGo is a simple, fun, and fast photo editing app. Transform your images in seconds with over 70 stackable filters, an intuitive crop and rotate tool, reusable recipes, and fast workflow.

The Phase One XF IQ4 is three new full frame medium format camera systems which include the IQ4 150MP (151-megapixels), the IQ4 100MP Trichromatic (101-megapixels), and the IQ4 150MP Achromatic (151-megapixels). The IQ4 150MP and IQ4 150MP Achromatic models feature an ultra-efficient pixel design that delivers unprecedented image quality and detail.

The XF IQ4 150MP, IQ4 100MP Trichromatic, and IQ4 150MP Achromatic Camera Systems, will be available in October 2018 priced at:

• XF IQ4 150MP Camera System: $51,990 USD
• XF IQ4 100MP Trichromatic Camera System: $47,990 USD
• XF IQ4 150MP Achromatic Camera System: $54,990 USD

The new Sony SF-G TOUGH UHS-II SD Cards combine the world’s fastest read and write speeds with an ultra-rugged design that is bend proof to 180N, drop proof to 5 metres, waterproof with an IPX8 rating and dustproof with an IP6X rating.

The Sony SF-G TOUGH series of memory cards will be available in 32GB, 64GB and 128GB capacities. They will launch in Europe from October.

Samsung today unveiled its first NVMe-based portable solid state drive (SSD) – the Samsung Portable SSD X5 – achieving new levels of performance and reliability for external storage solutions.

Thanks to Thunderbolt 3’s 40Gbps bandwidth – up to four times faster than USB 3.1 –the X5 offers a read speed of up to 2,800 MB/s, which is up to 5.2 times faster than the widely used SATA interface portable SSDs and up to 25.5 times faster than external HDDs. The drive also boasts the fastest maximum write speed of 2,300 MB/s, enabling users to transfer a 20GB-sized 4K UHD video in just 12 seconds.

Pricing starts at £359.99 for the 500GB model, £629.99 for the 1TB model and £1,249.99 for the 2TB model.

VEGAS Pro 16 features a high-performance video engine, intelligent workflow enhancements, and long-awaited, state-of-the-art editing features.

Prices and availability:

• VEGAS Pro 16 Edit – £299
• VEGAS Pro 16 – £499
• VEGAS Pro 16 Suite – £649
• VEGAS Pro 16 365 – starting at £12.42 per month

Nikon Japan have issued an apology stating that some Nikon Z7 mirrorless camera pre-orders will not be fulfilled in September 2018. In addition, some Nikkor Z 35mm f/1.8 S and 500mm f/5.6 E PF ED VR pre-orders will also be delayed. The Nikon Z6 camera appears to be unaffected so far.

Samyang has unveiled the MF 85mm F1.8 ED UMC CS lens for mirrorless cameras with APS-C crop sensors. The MF 85mm F1.8 ED UMC CS is designed for use with APS-C sensor mirrorless cameras in the following mounts: Sony E, Fujifilm X, Canon M, and Micro-Four-Thirds. The suggested retail price is £319.99 and it will be available from September 2018.

The Mavic 2 Pro is the world’s first drone with an integrated Hasselblad camera, and the Mavic 2 Zoom is the world’s first foldable consumer drone with optical zoom capability. The Mavic 2 is the most advanced DJI camera drone ever built, designed for professionals, aerial photographers and content creators.

Nikon have released the Nikkor Z lens roadmap for 2018-2020, with 12 lenses planned in total. In addition to the four lenses announced today, Nikon will add five new lenses in 2019 and three new lenses in 2020.

Photography Blog attended the London, UK launch of the new Nikon Z7 and Z6 mirrorless cameras - find out what we thought by reading our detailed first impressions...

Want to see exactly what the new Nikon Z7 and Z6 full-frame mirrorless cameras look like in the flesh?

Check out our extensive hands-on gallery of photos of the Nikon Z7 and Z6 FX format cameras now.