A new firmware update for the Sigma Mount Converter MC-11 SA-E and EF-E is now available, making it compatible with the latest firmware of Sigma interchangeable lenses.

Get more for less with Olympus’ new winter promotion offering up to £85 cashback on a selected OM-D camera models and M.Zuiko lenses. The promotion is valid for the following Olympus products:

OM-D cameras E-M5 Mark II and E-M10 Mark III (body only & kit versions) as well as the M.Zuiko lenses ED 9-18mm F4.0-5.6,

ED 12mm F2.0, 17mm F1.8, ED 60mm F2.8 Macro, ED 75mm F1.8 and ED 75-300mm F4.8-6.7 II.

Get a free 30mm F3.5 Portrait/Macro lens worth £249.99 when you buy an Olympus E-PL9. This offer runs from 01.10.2018 to 06.01.2019 at participating retailers.

Voigtländer are showing three new concept lenses at Photokina, including two different versions of the Nokton 50mm F1.2 Asph. for Sony E-mount.

The Voigtlander rep told us that they're not sure which version to put into production - the black with a declickable aperture ring, or classic silver without.

They also showed us concept versions of two Leica M-mount lenses, the Color-Skopar 21mm f/3.5 and the Ultron 35mm f/2.

The Reflex 40mm f1.8 is a manual focus lens originally conceived for the Reflex manual 35mm SLR camera, which Reflex has decided to launch for lots of other lens mounts too.

There are three versions on the Reflex booth at Photokina 2018 - Sony E-mount, Canon EF mount, and the native Reflex AR-i. Check our our hands-on gallery below to see all three versions.

The Kickstarter campaign for the Reflex 40mm f1.8 lens will go live in November 2018, with delivery expected in early 2019.

Laowa have launched no less than eight new lenses at Photokina 2018. Want to see exactly what they all look like in the flesh?

Then check our extensive hands-on gallery of photos of all the new Laowa lenses launched at the show.

Want to see exactly what the new Sigma 28mm, 40mm, 56mm, 70-200mm and 60-600mm lenses looks like in the flesh?

Check out our extensive hands-on gallery of photos of the Sigma 28mm, 40mm, 56mm, 70-200mm and 60-600mm lenses.

As a reminder, here are the full names:

• 28mm F1.4 DG HSM | Art – January 2019
• 40mm F1.4 DG HSM | Art – October 2018
• 56mm F1.4 DC DN | Contemporary – November 2018
• 60-600mm F4.5-6.3 DG OS HSM | Sports – October 2018 (£1899.99)
• 70-200mm F2.8 DG OS HSM | Sports – December 2018

Oh, and Sigma told us that the new 40mm f/1.4 is the sharpest Art lens that they've ever released...

Want to see exactly what the new Zeiss Batis 40mm f/2 CF lens looks like in the flesh?

Check out our hands-on gallery of photos of the Zeiss Batis 40mm f/2 CF lens.

I've just arrived at the last press event at Photokina 2018. What have Carl Zeiss got up their sleeves? New lenses? A new camera?! Let's find out...

More than 300 people are attending "a very special occasion" - press, photographers, dealers and distributors.

Zeiss are truly committed to photography, and to their distributors. So first announcement of the evening - the Zeiss Distributor Award of the Year 2018! And the winner is...LStream from Russia!

Some really exciting new about Batis is coming...

There are four current Batis lenses in the range, two wide-angle and two telephoto, but there's something missing in the middle.

So Zeiss have officially announced the much-rumoured Batis 40mm f/2 CF lens for Sony Alpha cameras, which uses a Distagon optical design. The lens has a shortest shooting distance of 24cm, focus limiter switch, 67mm filter diameter, and 1:3.3 magnification.

The big announcement of the night, though, is the...wait for it...

Zeiss are launching an exiting new device that combines the image quality of a Zeiss lens with a smartphone. Shoot. Edit. Share. All on the same device.

Introducing the Zeiss ZX1. A 35mm, 37.4 megapixel full-frame mirrorless camera with a superb quality, newly developed 35mm f/2 lens that has no distortion even what shooting in RAW. The sensor is made by Zeiss in Germany. There's an EVF, a massive 4.3 inch touchscreen display, intuitive user interace, 512Gb SSD internal memory, and a slight bend to the aluminium body on the right-hand side for better ergonomics.

Zeiss are the first manufacturer to integrate Lightroom Mobile CC directly into a camera for ease of editing. That's right - onboard RAW editing via Adobe!

Sharing is the third element that Zeiss are addressing. You can instantly share on services like Flickr and Dropbox and update firmware over the air, so the camera is always up to date.

The Zeiss ZX1 will be available in early 2019. Price to be announced.

And that's a wrap. Time for the hands-on experience...

The Zeiss Batis 2/40 CF (Close Focus) is a new lens for mirrorless full-frame cameras from Sony that bridges the gap in the ZEISS Batis family lineup. This standard lens in the ZEISS Batis family features a quick autofocus and an extremely short minimum focus distance.

Delivery of the Zeiss Batis 2/40 CF will start in November 2018 priced at £1129.99 / $1299.99 / €1,299.

Want to see exactly what the new Irix 150mm f/2.8 Macro lens looks like in the flesh?

Check out our hands-on gallery of photos of the Irix 150mm f/2.8 Macro lens.

Want to see exactly what the new Samyang 10mm f/3.5 lens for full-frame DSLR cameras looks like in the flesh?

Check out our hands-on gallery of photos of the Samyang 10mm f/3.5 lens for full-frame DSLR cameras, which is the World's widest-angle lens for full-frame cameras.

Apparently this lens will be released "in 2019" (nothing more specific than that) for Canon and Nikon DSLRs.

Want to see exactly what the new Tokina Opera 16-28mm f/2.8, 50mm f/1.4 and Firin 100mm f/2.8 AF Macro FE full-frame lenses look like in the flesh?

Check out our hands-on gallery of photos of the Tokina Opera 16-28mm f/2.8 and 50mm f/1.4 full-frame lenses for Canon and Nikon DSLR cameras, while the Firin 100m macro lens is for Sony E-mount.

The Tokina Opera 16-28mm f/2.8 and Firin 100mm f/2.8 AF Macro FE are so new that Tokina haven't actually announced them yet. We were told that both lenses would be available next year, and we weren't allowed to handle either lens at all.

Nikon may have announced all of their new products before the Photokina 2018 show, but there's still lots of interesting things to see on their stand.

Prototypes of the new Z series 14-30mm f/4 and 58mm f/0.95 lenses are on display, along with an exploded view and barebones chassis of the Nikon Z 7 camera, not to mention the new D3500 DSLR (remember those?!).

Check out our gallery of photos of the Nikon Photokina 2018 stand.

Want to see exactly what the new Tamron SP 15-30mm F/2.8 Di VC USD G2 and 17-35mm F/2.8-4 Di OSD lenses look like in the flesh?

Tamron are showcasing two brand new full-frame lenses at Photokina 2018 - the flagship Tamron 15-30mm F/2.8 lens and the much smaller, lighter and cheaper Tamron 17-35mm F/2.8-4 lens.

Want to see exactly what the new Hasselblad XCD 80mm f/1.9, 65mm f/2.8 and 135mm f/2.8 lenses look like in the flesh?

Check out our extensive hands-on gallery of photos of the Hasselblad XCD 80mm f/1.9, 65mm f/2.8 and 135mm f/2.8 lenses for the X1D mirrorless medium format camera.

Want to see exactly what the new Fujifilm XF 33mm f/1, XF 16-80mm f/4 and the super-compact XF 16mm f/2.8 lenses looks like in the flesh?

Check out our extensive hands-on gallery of photos of the Fujifilm XF 33mm f/1, XF 16-80mm f/4 and the XF 16mm f/2.8 lenses.

Want to see exactly what the new Panasonic Leica DG Vario-Summilux 10-25mm f/1.7 Micro Four Thirds lens looks like in the flesh?

Check out our hands-on gallery of photos of the Panasonic Leica DG Vario-Summilux 10-25mm f/1.7 lens.

This is a very early prototype that's not actually on display at Panasonic's Photokina booth.

Sigma has introduced 5 new lenses at Photokina 2018. They are the:

• SIGMA 28mm F1.4 DG HSM | Art – January 2019
• SIGMA 40mm F1.4 DG HSM | Art – October 2018
• SIGMA 56mm F1.4 DC DN | Contemporary – November 2018
• SIGMA 60-600mm F4.5-6.3 DG OS HSM | Sports – October 2018 (£1899.99)
• SIGMA 70-200mm F2.8 DG OS HSM | Sports – December 2018

Hasselblad has added three new lenses to its XCD lens family - the XCD 1,9/80, the XCD 2,8/65 and the XCD 2,8/135.

The XCD 1,9/80 represents a major milestone for Hasselblad with an impressive f/1,9 aperture, Hasselblad’s largest lens aperture, offering an extremely shallow depth of field and light-gathering ability.

The XCD 2,8/65 is the ideal standard lens in any X System photographer’s kit. With a 50mm full frame equivalency, it’s designed to achieve the ‘normal’ focal length and mimic the human field of view.

Growing the telephoto range, the XCD 2,8/135 and X Converter 1,7 expand the reach of Hasselblad’s X1D-50c.

The XCD 80mm, XCD 65mm and the XCD 135mm lenses are now available for pre-ordering and will begin shipping in December 2018.